Our involvement with vehicle livery
or wrapping began in early 1988. I was asked by Taxi Media
to develop a method to completely cover or wrap 100 taxi
liveries for their client Associated Newspapers.
During the course of our investigations it soon became
apparent that the largest cost associated with this livery
campaign would be the spraying in of a white base colour
and the spraying back to black for example, the cost to
do this would amounting to some £150k. We still had to
pay again to produce the graphics or printed logos.
I always knew if we could find a method to produce a full
livery without the necessity to spray or respray and apply
the medium at the same time we would create a fantastic
business opportunity.
During the 12 years that I spent within the outdoor advertising
market at Taxi Media as well as developing the complete
concept of livery and all over advertising I managed and
directed operations to fulfil over 148 livery campaigns
and some 3,000 + taxis.
It was not until 1995 that it came to my notice that a
company in Europe had been working very hard to develop
a wrapping film to change the colour of German taxis into
the special taxi beige required by law in Germany. We
quickly formed a strong association with the film and struck up an exclusive arrangement to
supply the vinyl film or foil within the UK and other
countries within Europe.
After considerable success with the wrapping material
and our increased knowledge it was decided in 1998 to
launch the product into the automotive sector train and
market the material for general advertising. Livery and
wrapping use. Today we spend all our efforts providing
technical support training to our 100+ skilled applicators
in the UK and some 100+ in Europe and the Middle East.
We believe the future for this product is simply sensational,
offering opportunities, which will stretch well beyond
our imagination. With the growth of this superb wrapping
material with a proven history not expected to plateau
for at least 10 years, it is sure to be a win win situation
for every company who uses it, or invests in it's use.
Mike Phillips
Principal - Vehicle Wrapping Systems Ltd |
